Nike Inc. has announced a significant leadership change in its technology division, appointing a former Salesforce Inc. executive to spearhead the modernization of its technology infrastructure.

A New Leadership at Nike

Cheryan Jacob Named Chief Information Officer

Cheryan Jacob, with a distinguished career that includes stints at Microsoft Corp. and Flexport Inc., has been appointed as Nike’s Chief Information Officer (CIO) this month. This information was shared through an internal memo reviewed by Bloomberg.

Muge Erdirik Dogan, Chief Technology Officer at Nike, emphasized Jacob’s critical role in the company’s ongoing efforts to simplify, standardize, and modernize its technology platforms. “The CIO will play a key role in delivering on our priority of simplifying, standardizing, and modernizing our platforms,” Dogan told employees in the memo.

The Role of Nike’s Technology Division

Nike’s global technology division is pivotal to the company’s strategy of expanding its direct-to-consumer sales channels, including its websites and apps. This division is responsible for:

• Developing systems
• Managing data
• Providing engineering support

Under the leadership of Chief Executive Officer John Donahoe, the division has undergone several transformations. Last year, Ratnakar Lavu, Nike’s top tech executive, resigned. Following this, in November, Nike appointed Muge Erdirik Dogan, a former Amazon.com Inc. fashion executive, as Chief Technology Officer.

Future Plans and Recruitment

In line with its modernization goals, Nike has posted new job listings for senior engineering positions focused on transforming the company’s foundational infrastructure.

Reactions and Comments

A spokesperson for Nike declined to comment on the new appointment. Additionally, Cheryan Jacob did not respond to requests for comment.

This strategic appointment underscores Nike’s commitment to leveraging technology to drive its direct-to-consumer initiatives and streamline its operations. As Cheryan Jacob steps into her new role, the sportswear giant is poised to continue its journey of technological transformation.